The new Profession Map provides our profession with the strongest foundation yet for effective decision-making. To help you do this, we've defined eight core behaviours to empower you to create value for people, organisations, society and our profession:

  • Ethical practice
  • Professional courage and influence
  • Valuing people
  • Working inclusively
  • Passion for learning
  • Insights-focused
  • Situational decision-making
  • Commercial drive.
Certain ways of thinking and acting should be universal and consistent, even in new and challenging situations. The core behaviours do precisely this, outlining what it takes to be an effective people professional in an uncertain world of work. Identified through academic research and feedback from across the profession, the behaviours represent a significant shift for people professionals, and have a greater focus on ethical and evidence-based decision-making.

Explore the core behaviours

Download the full set of standards

View the full list of behaviours inside the downloadable document below.