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Demonstrating curiosity and making the most of opportunities to learn, improve and innovate
Core behaviours
Commercial drive
Using a commercial mindset, demonstrating drive, and enabling change to create value
Commercial drive is about applying a business and customer-focused approach, and demonstrating the commitment to deliver results that create value for organisations.
As people professionals, we have a responsibility to ensure we focus on the things that create the most value for people and business. This means identifying and delivering on the people issues, opportunities and risks that will have the most impact on the performance and success of organisations.
It also means working in a way which is customer and business-focused, and developing resilience and a sense of responsibility. Understanding the financial implications of work and proving the business case for proposals – whilst remaining resilient despite challenges, and delivering outcomes with business benefits – enables us to create value within our work. We also play a critical role in enabling people change and transition to maximise benefit and mitigate risk.
This behaviour particularly supports the core knowledge areas of Business acumen and Change.
Commercial drive standards
Each standard progresses through four levels of impact. Which level do you most embody in your day-to-day work?
Fundamental level
At this level you will:
- Show a keen interest in the organisation, its goals, its performance and external influences
- Identify the steps to achieve agreed tasks and goals
- Demonstrate that you are customer-focused in your work
- Demonstrate that you are cost-conscious in your work
- Demonstrate drive to deliver to a high standard
- Persevere in the face of difficulties
- Support others through change and transition
Associate level
At this level you will:
- Demonstrate curiosity about how the organisation generates revenue, its strategy, and how people contribute to its success
- Identify and focus your attention on people issues that will impact on business performance
- Engage with customers to understand their needs and improve their experiences
- Carefully consider the financial and operational implications of your choices
- Take responsibility to provide pragmatic and timely advice and deliver solutions that meet business needs
- Show determination and drive to deliver results and overcome challenges
- Enable business change and transition by providing effective people advice and approaches
Chartered Member level
At this level you will:
- Continuously build a strong understanding of the sector, the organisation’s business model, and where value is created and lost
- Prioritise people practices, opportunities and risks that drive sustained commercial success and value for people
- Partner with customers to understand their current and future needs, and contract effectively
- Develop and present robust business cases using evidence to demonstrate a return on investment
- Take responsibility and demonstrate commitment to deliver business outcomes and benefits
- Demonstrate resilience in the face of setbacks, uncertainty or ambiguity and find a way forward
- Enable business change through understanding of culture, capability and structure whilst mitigating people risks and maximising benefits
Chartered Fellow level
At this level you will:
- Continuously build a deep understanding of the business model and external context to anticipate future risks and issues
- Focus on driving value through the alignment of people strategy with commercial strategies
- Create a culture that prioritises the understanding of customer needs to enhance customer value
- Evidence the strategic value of investment in people to a wide range of stakeholders
- Take responsibility for the creation of shared value through people strategy
- Model resilience through your leadership of others, creating a sense of direction in challenging times
- Select and deploy the change levers which create the greatest value for the organisation and its people in the long term
Things to start thinking about
Use these prompts to reflect on your understanding of Commercial drive and uncover areas for future professional development.
- Where is value created and lost in your organisation, and how can you positively impact it?
- What business outcomes or benefits have you delivered in the last 12 months and what evidence do you have of their impact?
- To what extent do you understand the current and future needs of customers? (This could be both your internal customers as well as the organisation’s external customers.)
- How could you improve the outcomes of people change and transition?
Resources to guide your work, career planning and development, available on the CIPD's main site.
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