Commercial drive is about applying a business and customer-focused approach, and demonstrating the commitment to deliver results that create value for organisations.

As people professionals, we have a responsibility to ensure we focus on the things that create the most value for people and business. This means identifying and delivering on the people issues, opportunities and risks that will have the most impact on the performance and success of organisations. It also means partnering with customers, understanding the financial implications of work, proving the business case for change, and taking responsibility to deliver it.

We also have a personal responsibility for our own self-care, to help us stay motivated and resilient in the delivery of our work.

This behaviour particularly supports the Core knowledge areas of Business acumen and Change.

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