This purpose is an international rallying cry for people professionals to be a force for positive change. This is why it sits at the heart of the Profession Map. To achieve this, we need a strong professional identity grounded in shared values and robust standards - the Profession Map.

Why is the purpose important?

A shared purpose is important to maintain our collective identity as a profession, an understanding of what’s important, what we stand for, and what we’re trying to achieve. This is what we’ve distilled into the Profession Map.

This framework of shared values and standards allows the profession to maintain and build the trust and credibility we need in order to affect change in the world of work.

By applying the Profession Map in your daily work, the profession collectively gains a higher degree of trust and credibility. From this position of trust, we’re able to have the greatest impact on practices in people and organisation development.

Keeping you future-fit and purpose-driven

The Profession Map won’t tell you what to do, but it will show you how being principles-led, evidence-based and outcomes-driven leads to better decisions in any situation.

Applying these professional values will guide professionals, teams and organisations through an uncertain future as it unfolds, helping you ensure the decisions you make have a long-term, positive impact – on yourself, organisations, the professional community, and wider society. A profession that truly works for the benefit of all.